Yada SarttarasathitChief Digital and Marketing Officer (CDMO)

Yada Sarttarasathit serves as the Chief Digital & Marketing Officer (CDMO) at L'Oréal, where she spearheads the company's transformation agenda in Thailand. With over 20 years of experience in both national and regional roles across Asia and Europe, Yada brings a wealth of knowledge and expertise to the fast-paced world of fast-moving consumer goods (FMCG). Her extensive background in digital strategy, data analytics, and consumer insights uniquely positions her to drive L'Oréal's initiatives in digital marketing and e-commerce, ensuring that the brand remains at the forefront of innovation in the beauty industry.