Luxury Committee: Thailand's New Luxury Consumers Expectations, Trends, and Market Shifts

An exclusive evening discussion on the future of Thailand’s luxury industry and evolving consumer expectations.

Luxury Committee of the Franco-Thai Chamber of Commerce (FTCC) is pleased to invite you to an exclusive evening discussion exploring the future of the luxury industry in Thailand and the evolving expectations of the next generation of consumers.

Thailand has emerged as Southeast Asia’s leading luxury hub, driven by retail expansion and a growing population of high-net-worth individuals.

Yet the industry now faces global challenges: economic uncertainty, slower customer acquisition, and shifting consumer aspirations.

This makes it the right moment to better understand the mindset and expectations of Thai luxury consumers.

An exclusive survey focused on younger generations will explore key questions:

• Will the traditionally positive perception of luxury among Thai consumers continue with younger audiences?
• Which luxury categories appeal most to them?
• How important are sustainability and social and environmental responsibility?
• What do they expect from brands and the in-store experience?

Who should attend:
Professionals and executives from the luxury, retail, fashion, beauty, hospitality, lifestyle, marketing, customer experience, and premium services sectors, as well as anyone interested in emerging consumer trends and the future of luxury in Thailand.

Event Details:

• Date: Thursday 11 June 2026

• Time: 18.00 hrs – 21.00 hrs

• Venue: Ballroom, 12th Floor, VIE Hotel Bangkok - MGallery Collection

• Participation fee:

  • Luxury Committee Member: 1,000 THB
  • FTCC Member: 1,200 THB
  • Non Member: 1,700 THB

FTCC's event policy:

• Advance payment is required to confirm your registration and if payment not made 5 days before event, your place will be passed on to the waiting list.
• Cancellations and no-shows are NOT able to receive neither a refund nor credit. For those who haven’t paid will be charged with invoice unconditionally.

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