Bilans d’évènement
Luxury Committee: Thailand's New Luxury Consumers, Expectation, Trends and Market Shifts
On 11 June 2026, the FTCC Luxury Committee, led by Benjamin Lancar and Maryse Kraatz welcomed members and guests to an exclusive evening discussion at VIE Hotel Bangkok - MGallery Collection.
The session opened with an insightful presentation by Jerome Hervio, who shared the findings of an exclusive survey on younger consumers and their relationship with luxury. The discussion addressed key questions surrounding the future of luxury in Thailand, including changing consumer perceptions, preferred luxury categories, the growing importance of sustainability, and expectations regarding brand engagement and in-store experiences.
The evening continued with a dynamic panel discussion featuring:
- Dr. Thitiporn Sathavornmanee
- Patrick Castanier from Pernod Ricard
- Nicolas Peth from VIE Hotel Bangkok - MGallery Collection
Drawing from their diverse expertise across luxury retail, lifestyle, hospitality, and premium experiences, the speakers shared valuable perspectives on how luxury brands can adapt to changing consumer behaviors while maintaining exclusivity, authenticity, and long-term relevance.
Thank you to our speakers, participants, and host venue for making this evening a great success. We look forward to continuing the conversation on the future of luxury and consumer trends in Thailand.
