Cross-Cultural Leadership Workshop

Full-day interactive workshop to bridge cultural gaps between Thais and Foreigners

Building Understanding Across Cultures for Effective Collaboration

You are cordially invited to join the Cross-Cultural Leadership Program, a full-day interactive workshop designed to strengthen collaboration, communication, and leadership in multicultural work environments.

📅 Event Details

Date: Wednesday, 25 February 2026
Time: 9:00 AM – 4:00 PM
Venue: Franco-Thai Chamber of Commerce (FTCC) Office

🎯 Program Objective

Building understanding across cultures for efficient collaboration

By understanding and acknowledging the impact of different cultures in real business situations, participants will be better equipped to foster cooperation, improve communication, and strengthen professional relationships between Thai and foreign colleagues.

👥 Led by Experienced Cross-Cultural Experts

This workshop is facilitated by two international trainers, each with over 20 years of professional experience in Thailand, offering complementary cross-cultural perspectives:

• Jean-Francois Cousin
  Global Executive Coach, Former Managing Director in Thailand
• Sukanya Uerchuchai
  Honorary Member & Former Executive Director, Franco-Thai Chamber of Commerce

Their combined expertise in leadership, cross-cultural management, coaching, and consulting ensures a high-quality and well-rounded learning experience.

👤 Target Audience

This program is designed for:

• Thai and foreign professionals working in Thailand
• Global and regional leaders
• Managers and members of multicultural teams

The pedagogical approach ensures the content is practical, relevant, and directly applicable to participants’ real work situations.

🔄 Learning Approach

Collaborative, interactive, and experience-based

Participants will learn in a safe and engaging environment that encourages:

• Open discussions and idea sharing
• Real-life case studies
• Role-plays and group exercises

This hands-on approach challenges perceptions, encourages behavioral shifts, and promotes meaningful learning through practice.

📌 Key Takeaways

Participants will gain practical insights into:

• Core values & leadership styles
  Understanding key differences between Thai and Western value systems and leadership models
• Communication & relationship-building
  Practical advice on communication, assertiveness, and relationship investment across cultures
• Conflict management & team motivation
  Tools for handling conflict, giving feedback, and motivating multicultural teams
• Trust & diversity
  Building trust, leveraging diversity, and improving performance in cross-cultural matrix organizations

🗣 Participant Testimonial

“FTCC Cross-Cultural Workshop is a transformative experience. In just three days, I gained invaluable insights into the differences between Thai and Western cultures, boosting my confidence to work in a multicultural environment. Led by a very friendly team of experienced trainers, the program provides practical advice through real case studies and shared experiences. As a French Sales Manager, this workshop has truly equipped me with the essential competencies to interact with my Thai colleagues and partners with greater effectiveness and empathy.”

FTCC Event Policy

• Advance registration is required
• By registering, you consent to your details being shared with event partners

Payment & Cancellation Policy

• Advance payment is required to confirm registration
• Cancellations and no-shows are non-refundable and non-creditable
• Participants who have not paid will be invoiced unconditionally

FTCC Privacy Policy

In accordance with the Personal Data Protection Act (PDPA), FTCC will retain your contact details (name, email, and company) on its mailing list for communication purposes.

Documentation

Intervenant(s)

Jean-François COUSINGlobal Executive Coach, former Managing Director in Thailand

Sukanya UERCHUCHAIFTCC Honorary Member & FTCC Former Executive Director of the Franco-Thai Chamber of Commerce

Modalités d'accès