Membres

Turn Customer Insights into Business Opportunities with “Sasin Turbo: Strategic Customer Insights”

Turn Customer Insights into Business Opportunities 

with “Sasin Turbo: Strategic Customer Insights”  

Sasin School of Management invites business professionals to explore what drives consumer behavior and turn those insights into smarter business strategies. 

Understanding what customers really want is key to developing effective business strategies and creating new opportunities. Sasin School of Management offers Sasin Turbo: Strategic Customer Insights, a short executive education program designed to help professionals gain a deeper understanding of consumer behavior and apply these insights to business decision-making, innovation and customer relationships. 

Through practical workshops, case studies and ethnographic research, participants will learn to uncover the motivations behind consumer choices, going beyond numbers to understand how customers think, feel and behave. The program is led by:  

• Gina Fong 

Clinical Assistant Professor of Marketing, Kellogg School of Management 

Teaches customer centricity and ethnographic research at Kellogg, and is Co-Academic Director of the Kellogg-Sasin EMBA. Named Outstanding Professor of the Year by Kellogg’s 2023 graduating class. 

• Assoc. Prof. Krittinee Nuttavuthisit, Ph.D. 

Faculty, Marketing, Sasin School of Management 

Kellogg Ph.D. in Marketing and recipient of Sasin’s Teacher of the Year and Chulalongkorn University’s Teaching Excellence awards. Her research covers mindful consumption, marketing, and sustainability. 

Designed for professionals across industries with at least one year of work experience, the program is particularly relevant to those working in marketing, customer relationship management, innovation and business strategy. The program combines Pre-Turbo online learning, an intensive in-person Turbo Week at Sasin featuring workshops and industry insights, and Post-Turbo online sessions for group projects and reflection. 

Program schedule 

• Online Foundations: November 22 & 28, December 6, 2026 (18:30–20:30) 
• Turbo Week at Sasin: December 12–18, 2026 (on-site, from 13:30) 
• Project Coaching: January 16 & 23, 2027 (online, 15–30 min.) 
• Final Presentation: January 31, 2027 (on-site, 9:00–13:00) 

Apply at https://tinyurl.com/5n7ex3hwby November 13, 2026. For enquiries, contact sasin.next(@)sasin.edu or call 02 218 4068