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PROVA® announces the creation of its new industrial site in Bangkok

PROVA® announces the creation of its new industrial site in Bangkok (Thailand), after having recently strengthened its presence in France with the acquisition of the Montrichard site in the Centre-Val de Loire region. These industrial projects are part of a global investment and expansion plan in France and internationally.

We started our development in Asia- Pacific in 2006 and we should reach a turnover of 17 million euros by 2022.  This corporate project is part of our "PROVA Tomorrow" strategic plan, which aims to strengthen our international development in high-potential areas such as the United States and Asia, as well as to gradually empower the regions operationally.

With our new Thai factory of about 5000m², we are affirming our expansion in a very dynamic economic area, where consumer habits are constantly evolving and give full scope to our product ranges and expertise in the production of flavors. This establishment will be in line with the principles of reducing the carbon footprint as part of our CSR (Corporate Social Responsibility) policy.

"Today, we are taking a step forward in terms of service offerings in the food industry. We want to produce as close as possible to our customers, as close as possible to their tastes and expectations. Every day, new customers trust us, and we are very grateful to them. Our factory in Samut Prakan aims to develop flavors adapted to Asian cultures, to guarantee quality and production systems equivalent to the standards of our French factory, while drastically reducing our shipping times", says Julien Le KY HUONG, Regional Director - APAC region.

The plant, which is currently under development, is scheduled to start operating at the beginning of 2024. This is an excellent opportunity to strengthen our production and export capabilities in the region.

We are a French-owned, family business founded in 1946, specializing in manufacturing extracts and sweet brown flavors. Passionate about taste, the heart of our business, we benefit from over 75 years of expertise and today we are among the world’s major players in the extraction of vanilla and cocoa. Our business has evolved and grown to include a variety of other natural flavors such as coffee, caramel, and nuts. Our ambition is to “become the natural choice of sweet brown flavors in the hearts and minds of our customers”.

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