Luxellence Center announces the "Luxury Retail Management" program

LUXELLENCE CENTER as part of CP ALL announces the Third “Luxury Retail Management” programme to be held in Bangkok on Thursday, April 28th – Saturday, April 30th, 2016 at Grand Hyatt Erawan Bangkok Hotel. This exclusive three-day intensive program is conducted by Prof. 

Denis Morisset, an ESSEC Graduate with 20 years professional experience in the luxury industry, former COO of Ralph Lauren Europe, and Former CEO of Pierre Balmain and Giorgio Armani. Some key learnings from this program are as follows: 

- The strategic role of retail for luxury brands.

- Retail store formats, store architectural concepts, experiential stores and flagship stores, in-store merchandising.

- The art of selecting locations, key money, relationship with landlords.

- Financial management of retail (retail math, rent, store P&L, inventory management issues).

- The different retail channels (including department stores, duty free, factory outlet stores, pop-up stores, etc).

- Luxury service and the service gaps in luxury retailing: how to motivate and train retail staff, best practices from hospitality industry, how to deal with different consumer cultures and motivations.

- The different facets of luxury service (professional, human, aesthetic).

- How to convey exclusivity through VIP service. 

- The opportunities and challenges of digital marketing and e-commerce.


Register seats online now at:

For more information, please contact: Ms. Veronique at +662 648 2948 or email:

*Seats are limited to 30.

Please note: Classes are conducted in English.






WHAT: LUXURY RETAIL MANAGEMENT PROGRAM BY PROF. DENIS MORISSET การจัดการค้าปลีกแบรนด์หรู (Luxury Retail Management) รุ่นที่ 3 

WHEN: Thursday, April 28th – Saturday, April 30th, 2016 วันพฤหัสบดีที่ 28 – วันเสาร์ที่ 30 เมษายน 2559 

WHERE: Grand Hyatt Erawan Bangkok Hotel โรงแรมแกรนด์ไฮแอท เอราวัณ 

CONTACT:  Ms. Veronique Meyer +662 648 2948 คุณเวโรนิค เมเย่ร์ +662 648 2948


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