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Digital Marketing Strategy to Affluent Chinese Tourists by Luxellence Center

a NEW exciting program designed especially for you! **Exclusive price for the first 10 Members of FTCC**

Seize the chance to Learn How retail, travel and hospitality Industries can attract the growing affluent Chinese tourists visiting Thailand.

ONLY 2-DAY Intensive program

"Digital Marketing Strategy to Affluent Chinese Tourists" 
with the luxury Chinese digital expert who formerly worked in developing

**Exclusive price for the first 10 Members* of FTCC, valid before 06 May 2019.

Please contact:**


When:16-17 May 2019
Where: DoubleTree by Hilton Sukhumvit Bangkok (MAP)


An in-depth two-day workshop at China’s outbound tourist market that aims at helping brand, Managing Directors and Senior Management better understand the emerging Chinese clientele andexplore business opportunities through Wechat platform activations in order to take full advantage of digital marketing and drive to store possibilities.

This workshop will combine cultural concepts and practical approach with many recent case studies, illustrative examples, and also a Wechat digital Marketing tool kit for immediate actions. It will offer a disruptive approach that integrates Chinese travelers’ behaviors, while taking into consideration the necessity to adapt tactics to a new demanding clientele.


Key Learning Points

  • Understand the specificities of Chinese culture and specific traveling expectations of the new Chinese clientele
  • Get a Wechat tool kit to activate your  traveler’s strategy within off-line and on-line touch points with regards to developing awareness, engagement and ultimately sales and loyalty read more


Keynote Speaker

Mr. Julien Gaubert-Molina 
[Managing Director Greater China, SAME SAME BUT DIFFERENT]

Formerly worked in developing ‘’ site. Began his career at Hermes in New York and Paris to support the development of sites read more


Who should attend?

  • Marketing Operational Team
  • Content Marketing Specialist
  • Chief Marketing Officer
  • Director of Marketing & Communication
  • Owners
  • Tourist Marketing Manager
  • Director of Sales
  • Director of Food And Beverage
  • Sales & Reservations Manager


What type of industry ?

  • Retail
  • Lifestyle business
  • Spa
  • Hotels and Resorts
  • Wellness Center
  • Restaurant & Café
  • Entertainment  
  • Service providers
  • Real Estate
  • Travel
  • and others targeting chinese travelers



first-come-first-served basis


  • FTCC Members*, please register by contacting directly (exclusive price for only first 10 members BEFORE 6 May 2019

    Price: 22,388 THB*/ Delegate from 29,888 THB (Save 7,500 THB)

  • For Non-Member, please click here


*"FTCC Members" means those who work for the FTCC Members' companies only*


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