Humanize user’s experience. Lately, the algorithm changed. In the past, getting a good SEO was only about using keywords. Nowadays, it is more about engaging contents, finding keywords that will interest your readers. You need to create call to actions in order to encourage your customers by subscribing to your newsletter, sharing your articles or clicking on links.
Erase all duplicated content; it will increase your SEO ranking. You can rewrite it or simply erase it in order to get unique content and qualitative information. Revise your website, page by page, to make sure there is all information needed and that you are providing valuable content for your users.
Increase your use of videos.
Since the use of videos have been increasing, Google is highlighting video result. It is important to optimize all your videos content. The main website for videos is YouTube, and the most of videos showcased on Google results are from YouTube. The lengths of the videos can be short to explain quickly a small fact or you can provide longer videos to go deep into specific subjects. These videos will also improve the engagement of your users.